
NBCo joins the Bottle Collective to advance Dry Molded Fiber in scale
The Bottle Collective, an initiative driven by PulPac and PA Consulting, welcomes NBCo as its newest member. NBCo, a sustainable solutions provider, specialising in fiber materials, joins the collective to explore Dry Molded Fiber alternatives for the beauty and personal care sector.
The Bottle Collective, an initiative driven by PulPac and PA Consulting, welcomes NBCo as its newest member. NBCo, a sustainable solutions provider, specialising in fiber materials, joins the collective to explore Dry Molded Fiber alternatives for the beauty and personal care sector.
“By combining PulPac’s innovation with our manufacturing expertise, we can broaden what’s possible for fiber bottles”
— Alvin Lim, CEO and founder of NBCo —
“We’re now looking to push both Dry and Wet bottles as part of our portfolio,” said Alvin Lim, CEO and founder of NBCo. “The Bottle Collective is a natural extension of our mission to scale regenerative fiber systems. By combining PulPac’s innovation with our manufacturing expertise, we can broaden what’s possible for fiber bottles and bring circular packaging to more brands around the world.”
With the addition of NBCo, the Bottle Collective now includes Diageo, Opella (formerly Sanofi), Haleon, and Logoplaste – a powerful alliance of brands and innovators committed to launching fiber-based bottles through shared innovation and collaboration.
“NBCo’s experience in mass manufacture and expertise in fiber materials perfectly complements the Collective’s focus,” said Jamie Stone, design, innovation and sustainability expert at PA Consulting. “Together we’re bridging innovation and industrialization, driving faster progress toward viable, scalable fiber-bottle solutions.”
According to The Courage to Change Report, the beauty industry produces more than 120 billion packaging units each year, much of which ends up in landfill. The sector accounts for one-third of global landfill waste, and 70 percent of its plastic waste is not recycled. The Bottle Collective addresses this challenge by helping brand owners transition to fiber-based bottle systems that deliver on both aesthetics, performance and responsibility.
“The beauty segment sets high standards for both design and functionality,” said Sanna Fager, Chief Commercial Officer at PulPac. “We need to meet those expectations and offer a scalable, high-quality alternative aligned with environmental goals.”
Since its formation, the Bottle Collective has reached several milestones, including the development of award-winning prototype bottles and recognition at London Packaging Week and The Pentawards, one of the world’s most prestigious packaging design competitions.
“The Collective continues to prove the power of collaboration,” added Fager. “By uniting expertise across the value chain – from materials and design to production and scale-up – we’re moving closer to commercial-ready fiber bottles that meet the highest standards for performance and circularity.”
About the Bottle Collective
The Bottle Collective is a joint initiative by PulPac and PA Consulting, bringing together brands, manufacturers, and innovators to accelerate the development and commercialization of Dry Molded Fiber bottles. The collaboration aims to drive the shift toward fiber-based alternatives that are scalable, efficient, and high-performing. Learn more >>
About NBCo
NBCo is reimagining packaging for a future where it simply disappears. With molded fiber bottles at its core, NBCo goes further to build regenerative, circular supply systems that provide global brands with scalable, viable solutions and empowering them to rapidly transition away from plastic. As the pioneer of a global network of manufacturing partners which enable localised production, NBCo doesn’t just make sustainable bottles. The company’s decentralised approach to the supply chain not only creates local economic opportunities but also ensures transportation costs and emissions are reduced. With a scalable model, NBCo is making regenerative packaging accessible to all. Read more here: www.nbco.world
About PA Consulting
We believe in the power of ingenuity to build a positive human future. As strategies, technologies and innovation collide, we create opportunity from complexity. Our diverse teams of experts combine innovative thinking and breakthrough use of technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results. An innovation and transformation consultancy, we are over 4000 specialists in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport. Our people are strategists, innovators, designers, consultants, digital experts, scientists, engineers and technologists. We operate globally from offices across the UK, US, Netherlands and Nordics. Discover more at paconsulting.com and connect with PA on LinkedIn and X. PA. Bringing Ingenuity to Life. www.paconsulting.com
About PulPac
PulPac is the home of Dry Molded Fiber – an industrial fiber-forming technology for rigid, high-speed packaging with a responsible footprint, using minimal water and energy. Invented, patented and built to be shared, our technology scales from ideas to production through a global ecosystem of partners and licensees, giving manufacturers and brands the speed, quality, and unit economics that help drive the shift toward packaging that just makes good sense. Learn more at www.pulpac.com.


