The Bottle Collective

Creating the world’s first Dry Molded Fiber bottle

PA Consulting and PulPac have seeded the collective and developed the underlying technology needed to bring a functioning Dry Molded Fiber bottle collective to life.

Join the Bottle Collective

The Dry Molded Fiber technology reduces the use of energy and water compared to other production methods, creating a bottle with a significantly reduced environmental footprint. The process is designed to match the high-speed and low-cost production of plastic and uses a proprietary process to create customisable bottles that meet specific product requirements.

DIAGEO LAUNCHES

First 70cl paper-based bottle on-trade trail for Johnnie Walker

Created in partnership with PA Consulting and Diageo, as part of the Bottle Collective this is Diageo’s first paper-based 70cl bottle trial in the on-trade. The trial will assess how bartenders interact with and pour from the bottle, and how the bottle fairs in a bar environment.

Dry Molded Fiber Caps

Now being tested with the Bottle Collective

This innovative solution is designed to replace single-use plastic caps, offering a sustainable alternative using the Dry Molded Fiber technology. This collaboration with PA Consulting showcases a cutting-edge approach to reducing plastic waste while maintaining product quality. It’s a key step forward in eco-friendly packaging solutions, setting new sustainability standards for the industry.

Diageo

Crafting a more sustainable bottle for the future

The first commercial prototype Dry Molded Fiber bottle – for Diageo’s Baileys Original Irish Cream Liqueur in a mini format (80 ml) – was unveiled at the Time Out Fest 2024 in Barcelona, where consumers got their first chance to experience this revolutionary type of sustainable packaging.

Brands that joined

The Bottle Collective

Sanofi, Haleon, Logoplaste and Diageo have all joined The Bottle Collective. They are now utilising the Dry Molded Fiber technology to develop bottles that minimise the use of plastics in food, drink, consumer health, and FMCG industries.

Q&A

What role does PA Consulting play in the development of Dry Molded Fiber technology?

PA has partnered with us for years to help bring Dry Molded Fiber packaging solutions to life for their global clients. PA primarily work with clients in two ways. They do custom development programs for individual clients to create bespoke Dry Molded Fiber packaging. For broader, more complex industry challenges like blister packaging, they undertake a Collective approach. By inviting multiple members into the Collectives, we can accelerate learning, reduce individual member investment, and maximize industry impact.

What sets it apart from other environmental bottles?

The Bottle Collective is focused on a Dry Molded Fiber Bottle which means that there is a significant reduction in water use and energy compared to alternative fiber forming methods. The majority of the materials used are also renewable resources. Our focus is showcasing a bottle that works technically, works for each brands’ ethos and needs, and works at the commercial speed, scale and cost expected from this market.

What can you tell me about your product’s properties when it comes to affecting flavors or transferring materials/color onto the beverage?

As we further engage specific brands and their unique needs, material transfer, color and taste profile and fragrance needs will all be addressed. We cannot share this information currently.

What is the bottle barrier made of?

We are building a process and template for which multiple barriers (or none if not required) can be used as suitable for each product’s needs. The intention here is to create a scalable solution for applications of all types.

How easy are these bottles to recycle? If they have a plastic lining embedded, how would separating this from the cellulose work in practice?

When a liner is used in our bottle, it is not adhered/glued to the fiber layer. Meaning, it is easily separated by almost any mechanical process. We are working with various waste management facilities in various markets around the world to understand what this looks like in practice – not just theory. We are designing for standard kerbside collection and expect the dustcart pressure to easily and quickly separate the liner from the outer layer. In addition, since a liner is being employed the pulp is of a higher grade than alternatives. The liner houses the product and any chemistry of the product keeping the pulp high grade.

How does your packaging differ from mainstream recyclable packaging solutions, such as cardboard?

This solution is quite different than cardstock. We can produce a myriad of sizes and shapes not possible in either cardstock or wet molded processes today. Emissions work is currently being evaluated but since our process is a Dry Molded process, there is a significant reduction in water use and energy compared to alternative forming methods.

Why is this product needed on the market?

The purpose and mission is creating a lower footprint bottle alternative compared to single-use plastics, glass, and other materials. The stakes are incredibly high and quite critical – sustainability efforts are a global need, and this collective will help further the changes necessary to achieve UN Sustainable Development Goals and Sustainability targets.

Are there plans to expand the use of Dry Molded Fiber technology beyond the bottles?

We are already bringing Dry Molded Fiber technology to life in packaging solutions across product industries. The technology is highly versatile and a viable alternative for most rigid, single-use packaging.

The Blister Pack Collective is another active initiative. Similar to bottles we — together with PA Consulting and a number of Brand partners — are working together to demonstrate the first Dry Molded Fiber blister packs.