We are PulPac

We believe in better

Better methods, better alternatives and a better future. Driven by passion and purpose, we’re creating a world where packaging is sustainable by design—offering viable end-to-end solutions, setting new standards, and leading the charge towards packaging that just makes sense.

An invitation to

The home of Dry Molded Fiber

Built on the principles of Swedish common sense, the power of a shared purpose, and the strength of the collective, PulPac is a home with open doors, inviting you in. If you share our vision for a world beyond unnecessary plastic, come be part of the change. Together, we can transform the industry and reshape the future of packaging.

Linus Larsson, PulPac CEO

We’re not just providing a technology.

—We’re offering a pathway to sustainable, scalable packaging solutions. Together with customers and partners, we’re accelerating the shift to packaging that makes sense for people and the planet.

Based on

The belief of “better”

It all started with a spark of curiosity. Taking dry, fluffy cellulose fibers from a baby diaper and pressing them with a hand-pumped workshop press, we uncovered something extraordinary—an innovation with the potential to transform packaging forever.

This breakthrough became the foundation for PulPac, founded in 2018 by our CEO, Linus Larsson Green, and his father, Ove Larsson. Their vision? To revolutionize fiber-based packaging, making it the best it can be, and share its possibilities with the world.

Today, PulPac has grown into a global team united by the same mission: to push the boundaries of what’s possible in packaging—delivering smarter, more responsible solutions that benefit people and protect the planet.

Pulpac in brief

Founded in 2018

Scaling and industrializing

Extensive partner network

90

Employees with world-leading know-how

40+

Million € in raised capital

15+

Licensees in Europe, US and Asia


Our very first!

Impact Report 2023

Why? Well, as a driving force in the sustainable packaging shift, we strive to do better constantly. Collecting and transparently presenting data from all our business areas is one way to ensure that we improve.

Join us on a journey of the impact we’ve made and the impact we aim to make – as a company and as a technology leader in our industry.

Read the full report here

Management team

Linus Larsson Green

Chief Executive Officer

Marcus Palm

Deputy CEO

Charlotte Walldal

Chief Technology Officer

Sanna Fager

Chief Commercial Officer

Ove Larsson

Chief Innovation Officer

Roderick Sundell

Chief Financial Officer

Kalle Gillgren

Chief Legal Officer

Daniella Dahlbom

Chief People & Culture Officer

Viktor Börjesson

Chief Operating Officer

Board of directors

Fredrik Östbye

Chairman of the board

Niclas Möller

Board Director

Ove Larsson

Board Director

Tony Antoniou

Board Director

Juuso Konttinen

Board Director

Fabien Gauthier-Lafaye

Board Director

Owners

Our passion and purpose have attracted giants from the paper and packaging industries, visionary environmental problem-solvers, and creative leaders in marketing and communication to invest in Dry Molded Fiber. United by a shared vision, they bring our holistic approach to life and make this mission possible.