Innovation isn't static

When is a product actually ready?

The notion of a product being “ready” implies a static state, which is incompatible with the dynamic nature of business and innovation.

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Published 01 August 2024

When is a product actually ready?

The notion of a product being “ready” implies a static state, which is incompatible with the dynamic nature of business and innovation. Markets evolve, customer needs change, new technologies emerge. Regulations and competitive landscapes are constantly shifting.

And can your product benefit from Dry Molded Fiber?

For brands and packaging manufacturers wanting to stay innovative, and relevant by exploring Dry Molded Fiber, we offer “Application Development Projects”, where we design, prototype, tool develop, produce samples and bridge volumes, and make sure the business case adds up.

Application Development Projects

When doing an application development project, product readiness is a complex concept closely tied to the purpose of the project. Whether the goal is launching the product to the market, evaluating technology, or optimizing processes – readiness criteria must match the underlying objectives. Aligning with our customers on the desired level of application readiness is essential. It involves a collaborative discussion to clarify expectations, define objectives, and ensure mutual understanding. That is how we tailor development efforts to deliver solutions that resonate with their specific requirements and provide tangible value.

Technology Readiness Levels

With a purpose-driven approach and using frameworks like ‘Technology Readiness Levels’ (TRL), we navigate the challenges of product development confidently. It gives us a structured way to define gates and goals to evaluate the maturity and readiness of an application, guiding decision-making at every stage. By sticking to well-defined TRLs, we can manage risks, allocate resources efficiently, and speed up time-to-market in collaboration with our customers.

Ultimately, readiness goes beyond reaching milestones; it’s about ensuring products are ready to fulfill their intended purpose and have a real impact in the ever-changing landscape of technology and innovation.

Speaking of dynamics,
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