From production floor to shoreline
A moment that brought our purpose to life
On a shoreline far from home, our purpose didn't just make sense – it hit us in the heart. And reminded us why the shift away from unnecessary plastic is so important.
A shift of perspective
During a commissioning of a Dry Molded Fiber production line in Southeast Asia, our team spent long days on-site – fine-tuning details, solving challenges, and working closely with the customer’s team to ensure everything was ready for production. The work was intense and focused, the kind that absorbs you completely.
One afternoon, we took a short break and visited a nearby beach to clear our minds. Warm air and the scent of salt drifted in on a light breeze, and the water shifted in shades of turquoise as the sun moved overhead. For a moment, it was the kind of calm that resets you.
But as we walked along the shoreline, the scene changed. Scattered pieces of plastic – bottles, wrappers, and small fragments washed in by the tide – interrupted the beauty and quietly altered the moment
Why this moment mattered
Seeing plastic layered onto such natural beauty brought us back to our “why”, why we do this work – why shifting from plastic to fiber matters, and why unlocking the full potential of fiber is essential to become a viable and scalable alternative for responsible packaging.
This customer visit was not just about ensuring operational excellence – it was also a full circle moment, connecting our purpose and the challenges our technology is designed to solve to the change we’re striving for.
A global challenge, seen up close
Like far too many places around the world, this region is facing a growing challenge with plastic pollution. A significant portion of its plastic waste ends up in coastal waters, with millions of tons generated each year. A considerable fraction returns to shore, threatening marine life and eroding the natural beauty that draws people to these coastlines.
When you see it up close, it becomes painfully clear that it simply doesn’t make sense to make single-use packaging that lasts far longer than its purpose.
“Between beauty and waste, our purpose came into focus – and a world where packaging makes sense felt both far away and within reach.”
All photos in this story were captured by our team while on site.
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