The promise and peril of ‘paperisation’
In a recent article, Reuters explores the opportunities and challenges of replacing plastic with paper and fiber-based packaging, with perspectives from PulPac’s Viktor Wingård Börjesson and Jamie Stone of PA Consulting.
The article, published July 21, 2026, examines the momentum behind paperisation, from consumer preferences and new European packaging regulation to recyclability, barrier coatings, performance, and the practical challenges of bringing fiber-based alternatives to scale.
PulPac’s Viktor Wingård Börjesson shares perspectives on the development and commercialisation of Dry Molded Fiber. He explains how PulPac makes its patented technology available through a licensing model, enabling manufacturers and global brands to develop and produce fiber-based packaging at industrial scale.
The article also covers the importance of matching sustainability with performance, cost, and design. For Dry Molded Fiber, this includes working with established partners to accelerate adoption, developing applications that meet demanding brand requirements, and demonstrating that fiber-based packaging can offer both functional performance and a high-quality consumer experience.
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HZ strengthens Dry Molded Fiber offering through Hotpack partnership
HZ Green Pulp partners with Hotpack Global, a collaboration that connects HZ's Dry Molded Fiber offering with Hotpacks extensive foodservice packaging portfolio.
24 June 2026
