Collaboration on Molded Fiber Labeling for Dry Molded Fiber

Collaboration on Molded Fiber Labeling for Dry Molded Fiber

Hébert Group, together with MCC Verstraete, Pagès Group and PulPac are joining forces to commercialize Molded Fiber Labeling for Dry Molded Fiber.

Subject tags

Published 17 October 2022

Collaboration on MFL, Molded Fiber Labeling, for Dry Molded Fiber – PulPac, Hébert Group, MCC Verstraete, and Pagès Group join forces

PulPac licensee Hébert Group, together with MCC Verstraete, Pagès Group, and PulPac, is in the process of commercializing Molded Fiber Labeling for dry molded fiber products – taking the lead in sustainable fiber-based packaging with high-quality decoration.

As announced earlier, Hébert Group is setting up production with PulPac Modula to supply the company’s clients – key FMCG brands, with Dry Molded Fiber products. Hébert Group was an early adaptor of IML, now a widely used technology for high-quality graphic labels on plastic packaging. Together with PulPac, MCC Verstraete, and Pagès Group, Hébert Group is currently developing MFL for dry molded fiber products, and the parties aim to bring the pioneering concept to market.

“By adding in-mold labeling to Dry Molded Fiber, we leverage possibilities for brand owners to connect with customers.”

— Sanna Fager, Chief Commercial Officer at PulPac

MFL provides maximum print quality and precise printing, easy-to-modify graphics, and single-material packaging. All very competitive advantages, as packaging is expected to play an increasingly important role in branding and promotion, demanding highly customized or personalized campaigns. The glue-free MFL labels used for Dry Molded Fiber applications are fiber-based and fully recyclable, ensuring that the final MFL packaging is fully compatible with the paper recycling stream and biodegradable. The label is fused with the product in-line as it is molded.

Julien Hébert, Technical and Sales Director Hébert Group said, “We strongly believe in Dry Molded Fiber as the future solution for fiber-based packaging. We have worked with IML for over 35 years and continuously perfected the technology. Combining it with Dry Molded Fiber was a given. The results we’ve achieved together in the lab are very promising, and our respective teams look forward to bringing this game-changer to the market.”

Nico Van de Walle, Product & Circular Economy Manager at MCC Verstraete, comments, “We have a stated and long-lasting commitment to be at the forefront of sustainable development. Adapting our know-how in IML products and services to Dry Molded Fiber allows us to offer a high quality and sustainable decoration method for dry fiber molded parts, conform our sustainability strategy stating that the final packaging should be recyclable, reusable, or compostable.”

Romain Hervé, Business Development Director at Pagès Group, comments, “As a leader in automation solutions driven by innovation, we are proud to contribute with our long experience of IML for the plastics industry and engineer it into this transformative solution for Dry Molded Fiber packaging.”

Sanna Fager, Chief Commercial Officer, PulPac, said, “Packaging has never been more important to a brand. Sustainability is a must, and by adding in-mold labeling to Dry Molded Fiber, we leverage possibilities for brand-owners to connect with customers and communicate brand and values – making Dry Molded Fiber products even more competitive.”

Media Contacts

Julien Hébert, Technical & Sales Director, Hébert Group,
Sanna Fager, PulPac Chief Commercial Officer,
Nicolas Ramassamy, Marketing & Communication, Pagés Group,
Nico Van de Walle, Product & Circular Economy Manager, MCC Verstraete,

About PulPac

We are the inventors of Dry Molded Fiber. Our groundbreaking technology helps producers within the packaging industry to swiftly transition toward circularity. With our cost-competitive, fiber-based alternative, they meet the market and planet’s needs for responsibly produced packaging but also gain leverage by spearheading the industry. With a global partner network, we build a community to ensure we reach our goal of making Dry Molded Fiber the new standard.

About Hébert Group

Hébert Group is a family-owned company with an expertise in the development and the manufacturing of packaging solutions for the food and cosmetic markets. They have been supporting key FMCG companies in the large-scale industrialization of some of the most iconic designs in the packaging industry.


About MCC Verstraete

MCC Verstraete, a MCC label company, has over 30 years of experience in offset-printing IML labels. In-depth understanding of materials, innovation and sustainability has made MCC Verstraete a world leader, producing over 60 million labels every single day for numerous segments within the packaging industry.MCC Verstraete | Premium IML Label Solutions (

About Pagès Group

Pagès Group is a worldwide company with more than 40 years of expertise in decoration solutions and downstream automation for the packaging industry. After 18 months of dedication and hard work, we developed Molded Fiber Labeling (MFL™), a world premiere decoration technology to decorate fiber molded containers for a sustainable and stunning packaging. To learn more about Pagès Group automation solutions, please visit or follow us on LinkedIn.