We are here to

Unlock the full potential of fiber

We believe fiber can do far more than the world has seen so far. Together with the industry, we turn that potential into scalable packaging solutions that replace unnecessary plastics at the source.

We are

The home of Dry Molded Fiber

This is a place for those who believe packaging should be logical, responsible, and simply make sense. A place built around the idea of using the right material for the right purpose, questioning what truly needs to be packaged, and choosing fiber where it does the job best. If you share our vision, let’s drive the change together.

Linus Larsson, PulPac CEO

We offer more than technology

We provide the foundation for scalable, resource-efficient, fiber-based packaging. Together with customers and partners, we advance the industry toward responsible, long-term solutions.

CURIOSITY led to

A new way of forming fiber

It all started with a spark of curiosity. Taking dry, fluffy cellulose fibers from a baby diaper and pressing them with a hand-pumped workshop press, we uncovered something extraordinary – an innovation with the potential to transform packaging forever.

This breakthrough became the foundation for PulPac, founded in 2018 by our CEO, Linus Larsson Green, and his father, Ove Larsson. Their vision? To revolutionize fiber-based packaging, making it the best it can be, and share its possibilities with the world.

Today, PulPac has grown into a global team united by the same purpose: to unlock the full potential of fiber – delivering smarter, more responsible solutions that simply make sense.

Pulpac in brief

Founded in 2018

Scaling and industrializing

Extensive partner network

75

Employees with world-leading know-how

40+

Million € in raised capital

15+

Licensees in Europe, US and Asia


Our 2024

Impact Report

As a driving force in the sustainable packaging shift, we strive to do better constantly. Collecting and transparently presenting data from all our business areas is one way to ensure that we improve.

Join us on a journey of the impact we’ve made and the impact we aim to make – as a company and as a technology leader in our industry.

Read the full report here

Management team

Linus Larsson Green

Chief Executive Officer

Marcus Palm

Deputy CEO

Charlotte Walldal

Chief Technology Officer

Sanna Fager

Chief Commercial Officer

Viktor Siewertz

Chief Financial Officer

Kalle Gillgren

Chief Legal Officer

Daniella Dahlbom

Chief People & Culture Officer

Viktor Börjesson

Chief Operating Officer

Board of directors

Niclas Möller

Chairman of the Board

Ove Larsson

Board Director

Tony Antoniou

Board Director

Juuso Konttinen

Board Director

Fabien Gauthier-Lafaye

Board Director

Fredric Petit

Board Observer

Owners

Our passion and purpose have attracted giants from the paper and packaging industries, visionary environmental problem-solvers, and creative leaders in marketing and communication to invest in Dry Molded Fiber. United by a shared vision, they bring our holistic approach to life and make this mission possible.