About us

We are on a mission to replace single-use plastics globally

We provide a groundbreaking manufacturing technology for low cost, high performance fiber-based packaging and single-use products. By pioneering the technology of cellulose molding we enable our customers to replace single-use plastics with a sustainable and cost competitive alternative.
And that is the future.

We strongly believe that innovation and technology are the keystones in a sustainable packaging industry
Packaging sustainability has moved beyond a trend, it’s a global shift – that needs to happen fast. PulPac provides a competitive, market ready solution enabling that shift. We are an R&D and IP-company and the inventor of Dry Molded Fiber – a new and revolutionizing technology to manufacture high performance and commercially viable packaging and single-use products from cellulose.

Dry Molded Fiber is a sustainable packaging game-changer
Dry Molded Fiber is the first industrial method that can convert cellulose fibers into packaging – price competitive enough to make change happen at scale. The dry method offers unique speed, cost and quality advantages compared to existing cellulose forming solutions. Dry Molded Fiber can replace most packaging and single-use products presently made of plastics. The technology is market ready for many applications and there are few limitations for what it can be used for in the near future.

Our technology enables licensees to grow their business
To quickly scale, we offer a commercial licensing model to our extensive IP. The technology is available to anyone that choose to set up their own production. The typical PulPac licensee is a convertor or brand owner, often working in close cooperation. In exchange for royalties on sales, licensees gain a unique opportunity to secure high margins and increase market share as the global demand for sustainable packaging solutions is skyrocketing.

In our vision, fish will by far outweigh plastic in the ocean
Our vision is to be a world leader in innovative packaging that is both sustainable and commercially competitive. We help clients disrupt the industry and set the new sustainable standard for packaging and single-use products. Our objective is to help licensees produce billions of completely plastic-free and degradable fiber products already within a few years.

Our values – intuitively shaped by the people we are

It was the care about our planet that set us out on the mission to replace single-use plastics. It is the care about each other and the team we are that will make us achieve it.

Sharing is hard-wired into our business DNA. The whole idea of PulPac is to share our innovation and know-how with the ones who want to join us on our mission.

Dare is our approach to innovation and engineering. We dare to question what others might not. We dare to try – and try again. That is how we invented the first new fiber molding technology in more than 100 years. And that is how we will continue to revolutionize packaging innovation.

PulPac AB is a privately held company that originates from the global marketing communications group WPP. PulPac AB was founded in 2018 around the innovation of Dry Molded Fiber. The company is based in Gothenburg, Sweden.